di support is one of the main sponsors of the Business Forum Imaging Cologne 2017, which will be presented with the motto “moving beyond the limits” on 1st and 2nd of March 2017 in the Congress Center North of Koelnmesse. This year, the organizer is photokina again.

With the new title “moving beyond the limits”, the Business Forum Imaging Cologne is taking over the photokina concept “Imaging Unlimited”.

The market of photo and imaging is increasing rather than decreasing. The Selfie hype is just a variety of a phenomenon that has been already conquered the world: smartphone photography – fast, colorful, versatile and connected. Highly resolved photos not only change the handling with the technology, they also affect our way of memoring, messaging and communicating. Today’s consumers make more photos than ever before. But do they actually deal with these photos? Or have the most of pictures just a limited “durability”?

Often, filters are applied very quickly, then the photos will be posted or forwarded and then the existence of these photos is quickly forgotten. The existing challenge is now, to make consumers aware to these taken images afterwards, in a way which is positive surprising as well as causing new interactions with the photographs. Inspired by breakthroughs in artificial intelligence and other creative digital services, especially from photo app developers as well as established social media networks, currently rapid advances are being made.

Thanks to the new fascination of images, more and more people are reinspired of printed pictures. To promote this trend with success, a further simplification and unification regarding smartphone images is necessary. If “printing” becomes as easy as “sharing”, then the imaging industry has arrived a great turning point.

This year’s forum provides the perfect platform for an open exchange on visions and future business models.

Therefore, di support can not be missed and is looking forward for these interesting days.

To get further information about the event click here